Friday, 10 September 2010

Internet killed the MTV star, ili Internet killed MTV... wasn't long ago that the music video was on life support. MTV — which will hold its 27th annual Video Music Awards on Sunday — phased out videos in favor of reality programming and other shows that attracted better ratings. At the same time, the music industry was collapsing and slashed budgets no longer had room for elaborate clips. But recently, the music video has had a revival. Watching music videos has become a central aspect of Internet usage. In fact, four of the five most-viewed clips on YouTube are music videos released in the last year. Music blogs and social media have greased the channels, facilitating the quick, easy spreading of videos, especially those with arresting or controversial visuals. People even buy clips on iTunes...

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